Controversy: The ad portrays a little girl sitting in a chair, playing with her doll, and smoking a cigarette. This ad was part of a campaign that ran similar ads with children holding cigarettes. This is controversial because, while the ads portray a metaphor, they still show young children smoking.
Verdict: These ads use a shock factor to show just how dangerous second hand smoke is for children, and has the potential to impact parents in a very real way. All in all, I think the ads are very powerful.
Grade: A
No comments:
Post a Comment