Controversy: While Dove's ad campaign was aimed at banishing stereotypes and stepping out of social norms, this ad rubbed people the wrong way. Critics claimed that the image suggested that being a heavy African American woman was the negative "before" image and being a thin Caucasian woman was the positive "after" image. Dove claimed that all women were supposed to be portraying the positive "after effects."
Verdict: The campaign is trying to show all different types of women and body types, so you have to give Dove credit for that. This one was executed pretty poorly, but I still have to applaud Dove for featuring real women in their ads.
Grade: B-
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