Controversy: JC Penney received backlash from some people, including a group called One Million Moms, after hiring Ellen DeGeneres, who is openly gay, as a spokesperson. JC Penney stood by their celebrity endorser, and proceeded to produce ads like this, highlighting gay families and single parents, alongside more traditional families.
Verdict: This bold move by JC Penney is incredibly brave and respectable. Being one of the first corporations to use gay families in their ads is revolutionary and admirable.
Grade: A+
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